short and sweet
what was the name again? what have they called it? how does that sound? or trip off the tongue? how easy is it to remember? in the call-out, the project was named ‘sporthistorische stadtroute leipzig’ – the leipzig urban sport heritage trail. far too long and complicated, we reckoned. so we cut the name back to basics and gave it a sporty, super-fit typeface to endow its three component parts – sport/route/leipzig – with their own dynamic.
city of leipzig
justyna sikora (project manager)